Prince Adds 840,000 Artist Stations On Pandora In First Few Days
The purple floodgates have opened. On Sunday, Prince’s highly protected catalog — specifically, the 27 albums controlled by Warner Bros. Records — became available on all streaming services for the first time since 2015, when Prince pulled his music from all streaming services except Tidal.
And it seems that fans are taking full advantage. Ever since Sunday’s announcement — which came after Warner reached a deal with Prince’s estate — streaming services like Pandora have turned a strong shade of purple. According to Nielsen Music, his catalog saw over 4.7 million on-demand streams on Sunday and Monday (a 6,323% increase) which is more than his catalog has been streamed this entire year prior to wide release.
On Monday, 686,348 people added a Prince station on Pandora, marking a a 39,210% lift week-on-week. (Pandora listeners could still add a Prince station when his music was not available on the platform.) In total, around 839,864 fans have added a station in his name since the announcement was made on Sunday. In comparison, Drake, who’s the most popular artist on Pandora, has been averaging right around 28,000 daily artist station adds over the past year.
Since Sunday, Prince has seen over 3.75 million spins on Pandora. The highest-spinning song so far has been “When Doves Cry,” followed by “Little Red Corvette” and “Purple Rain.” The highest performing in terms of track station adds, meanwhile, are “Purple Rain,” “Let’s Go Crazy” and “When Doves Cry.” Spotify reported that the most popular songs this week have been “Purple Rain” at №1, “Kiss” at №2 and “When Doves Cry” at №3.
He’s also seeing a very impressive ratio of Thumbs Up. On Monday, for example, he saw right under 150,000. Looking at geographic data, it looks like Prince’s home state of Minnesota was one of the states thumbing up the most, when comparing thumbs to population. (Looking at raw thumbs up numbers, California, Texas and Florida had the highest numbers.)
And it isn’t just streaming he’s seen a bump in, but social media too. According to data provided by Twitter, there have been 800,000 Tweetsabout Prince since Sunday’s announcement. He also saw a big bump thanks to the Grammys, during which he was honored with a tribute by Bruno Mars. The biggest peak on Twitter happened on Sunday at 11:30 p.m. ET, with nearly 2,000 Tweets per minute about Prince. He also saw a week-on-week 77.7% increase in Wikipedia page views.
Last year, Prince earned over $25 million after selling 2.5 million albums. His overall catalog sold more than anyone else that year, according to Nielsen Music.
This article originally appeared on Forbes.com on February 16.