Welcome! You have just stumbled upon the Next Big Sound blog, a site where we share interesting trends and insights gleaned from the wealth of data we gather on artists and fan behavior across social media websites, streaming services, sales data and more.

The days of walking into a record store in order to peruse the latest artists and albums and purchase your favorite records may not be completely gone, but the pastime is getting stiff competition from the digital world. For the very first time this year, online streaming and digital downloads are expected to surpass physical sales. All of this is changing how music industry professionals do business.

The purpose of our blog is to show the value of the data we gather, through thoughtful and relevant industry articles, all crafted by our resident data journalist.