Next Big Sound

Knowledge to Navigate the Modern Music Industry

Why Conan Is The Musician’s Best Bet On Late Night Television

Mar 26 2013

Last March, jazz-funk jam band Galactic took to Conan O’Brien’s stage and performed the track “Hey Na Na” off their recently released album Carnivale Electricos. Joined by R&B vocalist Corey Glover and brass ensemble The Soul Rebels, they brought “a little bit of New Orleans to the stage,” as Conan himself put it. Over the next 24 hours, Galactic saw a 335 percent increase in daily traffic to their Wikipedia page.

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Using Data To Find The Next Gotye

Mar 18 2013

One second you had no idea who he was, the next you couldn’t get the haunting wail of “Somebody that I Used to Know” out of your head. Could the data have told you that Gotye was all of a sudden going to be the biggest thing since sliced bread?

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