People of Austin beware. Summer festival season is just barely coming to an end, but preparation for SXSW 2015 is well under way. Thousands of panel proposals have been submitted through the conference website; the public voting process has now begun, and will be open for input until September 5th. To help you navigate through the myriad of opportunities, we have put together a list of some of our favorite suggestions for panels we’d love to see next March.
First up is a panel from our CEO Alex White, and Managing Partner and Head of Planning at FRUKT Dom Hodge. Together they will explore the question of whether artist endorsement deals actually help brands and artists, and how data is key in measuring the return on investment from these partnerships.
Do Artist Endorsement Deals Help Brands & Artists?
Another interesting panel relevant to the value of data, comes from the likes of Inhi Cho Suh at IBM, Giorgios Zacharia from travel website KAYAK, and others. The panel, entitled “Big Data: Weaving Insights Into Opportunities,” will address how these organizations have taken advantage of data to improve everything from travel planning to trauma care.
Big Data: Weaving Insights Into Opportunities
Interested in learning how to market an artist in order to help them break on a global scale? Karim Fanous, Head of Research at Music Ally, has proposed a presentation on why that means going local, and how cultural and territorial differences make for digitally unique markets. We’d love to hear more.
A Global View of the Next Digital Music Generation
From Claire Falloon at Interbrand comes “Digital Killed The Music Star,” a presentation that aims to explore whether platform brands like Google and Apple, who are improving the listening experience for the consumer, are in fact helpful or harmful to the artists themselves, and what a fair compensation model for the consumption of music could look like.
Digital Killed the Music Star
And finally, we suggest you take a look at “Why You Matter to Brands/Why Brands Matter to You,” a discussion on the new definition of making it in the music industry, how the changing landscape has shifted this concept, and the value that lies in the strategic use of music, from the likes of Spotify’s Gary Liu and Diane Andreoni at McDonalds.
Why You Matter to Brands/Why Brands Matter to You
So go forth, get voting, and help make the next edition of SXSW as education and informative as ever. We look forward to seeing you there (chomping on a breakfast taco of course)!
Photo Credit: Wikipedia
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, Forbes, Billboard, Hypebot and more.