As can often be the case with the Next Big Sound chart, EDM acts take up a significant amount of space with 11 out of 15 slots. This dominance reflects the entry of the genre into the mainstream in recent years, and a growing prevalence in the music industry.
The “twerksum” EDM duo Caked Up – number four on the chart – are making waves with free downloads posted to their SoundCloud page. Over the past month their plays on the site have increased astronomically, by close to 2250%.
Between August 20th and September 18th, Caked Up enjoyed more than 2 million SoundCloud plays. During this time they released seven remixes of popular songs like Lady Gaga’s “Applause,” Kendrick Lamar’s “M.A.A.D. City,” and Mike WiLL Made It’s “23.” They also gained around 1000 new followers on Twitter. Compared to an increase of only 28 new followers in the previous month, this is a massive feat.
British singer Frank Hamilton – first runner-up on the chart – had a few feats of his own recently. On the day Hamilton released the video for “Summer” he was mentioned on Twitter 725 times. The visual is Hamilton’s first and hours before its release he took to Facebook to ask people for views. His strategy must have been successful because over the past month Hamilton’s YouTube views have increased by 257%. All of this social media interaction is a great precursor to Frank Hamilton’s 17-city tour that kicked off on September 20th.
Following Frank Hamilton on the chart is yet another EDM pair, Lush & Simon, who hail from Milan, Italy. Over the past month Lush & Simon have gained around 5,500 likes on Facebook, along with 60,000 more SoundCloud plays, and a heap of Twitter mentions. This progress is mostly do to the drive of the duo, they are on a mission to be proactive and present by effectively utilizing social media to garner publicity.
Stellar social interactions have become a key part of managing your musical career, and these acts are doing just that. Come back next week to see whose is turning it up on the Next Big Sound chart.
Peneliope Richards is a Data Journalism Intern with music analytics company Next Big Sound.