Some hip hop, a good chunk of indie pop and of course a bit of cultural commentary on the chart this week.
You might think that Public Service Broadcasting is a somewhat strange name for a band, but that is exactly what this UK duo is serving up. This week marked the release of their debut album Inform - Educate - Entertain, a refined blend of samples from old public information films, archive footage and propaganda materials, all to the beat of a drum. The result is a unique and noteworthy (not to mention informative) sound.
It looks as though their efforts have been well received, with numbers up across the board. The number of visits to their Wikipedia page is up close to 600 percent in the past two weeks, they passed 7,500 Facebook page likes the day after releasing the album, and saw more than a 100 percent increase in both new Twitter and SoundCloud followers in this week compared to the prior.
Landing at number five this week, is a hip hop/pop project out of California. Producer Ricky Reed has been making music under the moniker Wallpaper. for several years now, but has seen some real traction in his stats in the past few months. Particularly the release of the video for his latest track, which between the heavy usage of autotune and almost symphonic buildup brings top pop band fun. to mind.
Good 4 It has caused a spike in streaming, with around 240,000 views on both YouTube and Vevo in the past three weeks. This is a 632 percent increase on YouTube and brings his total on the latter to more than 1 million. SoundCloud plays are also up more than 75 percent in that time frame.
Also blasting on to the Next Big Sound chart this week is Australian indie pop singer Betty Who, who brings to the table an 80s synth-pop vibe and strong vocals. Who released her debut EP The Movement last month and has seen a sharp boost in plays, views and fans since. In the week following release her SoundCloud plays jumped an impressive 4640 percent (the full EP is available here). While her fan base is still relatively small, she also added heavily to this, with more than a 500 percent increase in both her new Twitter followers and number of Facebook page likes.
So there you have it. These are just a few of the up-and-coming artists that are making the music that has has people talking, sharing and listening. Stay tuned for more from our weekly Next Big Sound chart!
Photo Credit: Screen grab from Publicservicebroadcasting.net
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Hypebot and more.