Eclectic tastes? Then mozy on over to this week’s Next Big Sound chart.
For fans of Macklemore and Ryan Lewis, rapper and producer Sam Lachow, who landed the silver spot on our chart this week, might just be a good bet. Part-time Seattle-ite, but currently making music in New York, Lachow serves up a sound reminiscent of what you’ll hear on Heist, melding rap and solid melodies. His Official YouTube channel attracted more than 160,000 plays in the last 30 days, bringing his total to 1.7 million. He is inching steadily closer to 5000 Twitter followers, adding an average of 120 each week, and hit the 10,000 Facebook page likes barrier in early January.
Number eight on the chart are two brothers from Britain who make music together under the moniker Drenge. Eion and Rory Loveless rock out on drums and guitar and when their latest track Bloodsports came out a month ago, Zane Lowe dubbed it #hottestrecord when premiering it on BBC Radio 1. This definitely helped to send their numbers soaring.
In the past 30 days, they saw more than a 400% increase in both Twitter followers and Facebook page likes, and a 150% increase in Soundcloud plays compared to the month before. However, close to 8000 of the views on their official YouTube channel came during that month, about 40% of their total, despite that there is no video for Bloodsports posted.
Looking for something really different? Sound Artist Holly Herndon is all about experimenting with music. Having been described as an “electronic futurist,” Herndon is a candidate for doctoral study in Electronic Music at Stanford and released her debut album Movement late last year. Though her online following is still relatively small, she has recently seen a boost in social numbers. She received more than 400 page likes on Facebook in the past two weeks, an increase of close 175% from the two weeks prior, and saw a 64% increase in Soundcloud plays bringing her total close to 17,000.
Stay tuned for more from our weekly charts, where we scour our database for the fastest moving acts across the internet - all in search of the Next Big Sound.
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Hypebot and more.