Anybody who is anybody knows that Beyoncé stole the show on Sunday night, with a killer halftime performance that was so explosive some blamed the subsequent power outage on it. As expected Mrs. Carter’s numbers skyrocketed - but who else capitalized on the Superbowl spectacle?
We put together a ranking chart of all the artists that had a hand in scoring Sunday’s game, from Jennifer Hudson, who performed America the Beautiful, to The Flaming Lips, appearing in a commercial for Hyundai, and found which artists saw the biggest boost in new fans, plays and views following the big ball game.
Unsurprisingly Beyoncé snagged the top spot, but it looks like we just can’t get enough of K-pop sensation Psy, who rewrote the lyrics to Gangnam Style and horse danced in a chorus line of long-legged pistachio nuts to great fanfare, and came in second.
Interestingly enough, Beyonce’s hubby, who did not perform or appear in any commercials, but was added to the calculation for obvious reasons, beat out not only the reunited Destiny’s Child, but also both Kelly Rowland and Michele Williams individually. Destiny’s Child did see a huge boost in their Twitter following, with a more than 10,000 % increase this week, compared to the prior.
Jennifer Hudson and Alicia Keys fell surprisingly low on the list at 11th and 13th respectively, given their prominent roles at the opening of the game, Hudson performing with students of Sandy Hook Elementary School, and Keys belting out the National Anthem seated behind her trademark grand piano. But while they may not have come out on top, their Wikipedia page views show that they definitely caught someone’s attention.
True for all of these artists is that the association with Superbowl XLVII helped increase fan engagement, which in the music industry is never a bad thing.
And besides, we can’t all be Beyoncé.
Photo Credit: Screen grab from YouTube.
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Hypebot and more.FEs