Azealia Banks wasn’t resting on her laurels as we rang in the new year. The day after the ball dropped, so did the sassy rapper’s new track.
Banks, known for her rapid flow and less-than-polite lyrics, blasted on to the scene in 2012, taking a stand with her debut single 212 and seeing great success with her four-song EP 1991. Although the controversial youngster from Harlem (she’s had her fair share of public squabbles) at one point swore off hip-hop, it seems that was one resolution she failed to keep. The new track, BBD, an acronym for Bad Bitches Do it, is self-categorized as witch-hop and every bit as bumpin’ as her previous work. Banks published the track through her Soundcloud account Tuesday and has seen an immediate return.
Banks appeared on the Next Big Sound fastest accelerating chart in December 2011 and according to the data, 2012 was a mighty good year for her. She gained more than a quarter million new followers on Twitter, 95 percent of her total, and saw close to 50 million video views on YouTube.
This week, Banks’ numbers spiked once again, with more than 200,000 plays on Soundcloud, approaching a 500 percent increase from the week before. While her online activity is up across the board, her number of Wikipedia page views and Rdio plays set off alerts, despite the fact that her new track is not available for streaming on the latter.
This isn’t all we’ll be hearing from Azealia Banks in 2013. While BBD is not slated to feature on her first full-length album, Yung Rapunxel fans can look forward to the release of Broke With Expensive Taste in mid-February.
This article originally appeared on the MTV O Music Awards blog. Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Westchester Magazine and more.