During the course of this week, a good many Americans will be piling into cars, hopping on trains, planes and busses, and heading out to see family and fill our bellies with turkey, stuffing and all the trimmings. But which artists will fill our Thanksgiving playlists?
While there is still a bit more than a month left of 2012, this year has seen not one, not two, but now three notable album releases, all selling through the roof in the week after they drop. First Mumford & Sons wowed the industry, selling 600,000 copies of their sophomore album Babel. Not long after, Taylor Swift doubled those numbers with Red, and now, Brit-pop sensations One Direction take the bronze medal, debuting at number 1 on the Billboard 200 album chart with Take Me Home, and selling 540,000 copies in those first seven days.
One Direction, who we predicted as the most likely Best New Artist at the VMAs in early September, have seen a boost of more than 300 percent increase in Rdio plays this week in comparison to the last, snagging the top rank in plays, as well as track listeners. They also saw the second highest number of views on Vevo, despite a decline of 22 percent from last week at a little below 30 million. Their Facebook numbers are on the rise, close to 200,000 new page likes this week brings their total to more than 11 million, and they saw a slight increase in Last.fm plays at 3 percent, compared to an otherwise massive decline in the benchmark for top artists.
Coming off a win at the AMAs last weekend for Favorite Soul/R&B Album, Rihanna is now topping the Billboard Hot 100 chart with Diamonds, snagging the top spot from Maroon 5 and One More Night. The young beauty from Barbados is the only artist with more views on Vevo than One Direction in the last seven days, with a impressive total of 3.6 billion overall. She has also seen a 270 percent increase in YouTube views from the past week to this with more than 200,000 new views. In addition to the Billboard ranking, Diamonds topped the Amazon Chart of Bestselling Digital Music Tracks, and was one of the most popular music videos everywhere from New Zealand to South Africa, to India and Ireland.
Overall, Badgalriri ranks as the most liked artist on Instagram, is inching steadily closer to 30 million Twitter followers gaining another 436,000 in the past month and her Wikipedia page was viewed close to 2 million times in that same time frame.
In other words, it is some of the most familiar faces in the industry that are topping the charts right now. So while it may not be too surprising, at least you know what you’re getting as you gobble up that turkey.
Photo Credit: Thanksgiving postcard circa 1900
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Westchester Magazine and more.