Making the leap across the Atlantic Ocean can be notoriously difficult, but neo-psychedelic indie rock band Django Django are on their way.
The quartet started playing together about three years ago, after meeting at the Edinburgh College of Art, and released their eponymous debut album in January of this year to rave reviews in the Britain. The album has been shortlisted for the Mercury Prize, awarded to the best album out of the UK and Ireland, and the band came out on top in the best new act category at the Q awards this past Monday. Following a US release this summer and a recent tour of North America that culminated in a performance at Brooklyn’s Knitting Factory, they are starting to make noise on this side of the ocean, charting on the Next Big Sound chart in early August, scoring a positive review from Brooklyn Vegan, and announced this week as a Band to Watch by Rolling Stone.
If the idea of psychedelic indie rock threatens to scare you off, don’t let it. Consisting of drums, bass, vocals and synth, their sound is easy on the ears, yet experimental enough with rhythms and sound effects to sound fresh and unique - a sort of foray into the funky for the more laid back listener.
While more than 60 percent of their fan base remains concentrated in the UK, according to a breakdown of close to 3700 Twitter mentions, almost 20 percent of these mentions came from US-based users. Next in line are Canada and Australia, where Django Django recently appeared on the iTunes top albums chart.
The band is active on social media, steadily engaging with fans through posting their favorite albums of the day, doling out free tickets, announcing new shows and highlighting other bands they perform alongside. Overall their numbers are steadily rising, adding around 150 percent more Twitter followers this week than the previous, with around 130,000 new YouTube views in the past two weeks, bringing their total to 2.6 million, and gaining on average more than 800 new Facebook page likes each week in the past month.
Django Django are currently touring the UK, giving love to their homebase, and about half their shows are already sold out. When the next opportunity to catch them stateside will arise is still uncertain, but the given their growing popularity, the odds of a swift return are probably pretty good.
Photo Credit: Screen Grab from Hail Bop (Official Music Video)
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Westchester Magazine and more.