Some say DIY doesn’t do it for artists, but witty young brit Alex Day seems to be proving naysayers wrong.
Steadily rising in popularity since releasing his debut solo single Forever Yours in 2011, Day has garnered more than 80 million views on YouTube and several hits on the UK top 20 charts. In addition to running his own tumblr. blog, Day uses his YouTube channel Nerimon as a platform to not only broadcast his new music, but also produces hilarious stream-of-consciousness videos where he reflects on anything and everything that pops into his head - including a Cliff Richards calendar, recent horoscope predictions, his mother’s intriguing attempts at Feng Shui and bubble-blowing football fans.
Day, who remains unsigned, is happy to share his music for free, in addition to releasing it for sale on iTunes. With three new singles just last week, including two perky tunes he has written himself and a cover of This Kiss with collaborator Carrie Hope Fletcher, Day saw close to a 250 percent increase in fans on Facebook from the week before, and more than half a million YouTube video views in just a few days.
Day is consistent with his use of social media in order to promote his music and career, reaching his fans across sites such as Facebook and Twitter - a key factor in his success with the DIY artist approach.
Liv Buli is the resident data journalist for music analytics company Next Big Sound. Buli is a graduate of New York University’s Arthur L. Carter Journalism Institute and her work has appeared in Newsweek Daily Beast, The New York Times Local East Village, Westchester Magazine and more.